A leading research centre wanted to explore launching a publication that would turn its research into original public-interest journalism. As interim editorial director, Joanna Chiu led the initial research and development, conducting stakeholder interviews with senior media leaders and digital media creators to assess the publication’s potential, editorial direction, audience and operating model.
Working with a multidisciplinary team of social media, editorial production, audio storytelling and project management specialists, Joanna led senior editorial consultations, identified international potential contributors and partner institutions, and developed an editorial scope, three prototype pieces, a homepage prototype, and a cost-and-publication schedule model. She presented the findings to the centre’s core team, providing an evidence base to inform next decisions.
Capabilities: Editorial strategy · Stakeholder research · Digital media · Audio storytelling · Project management · Marketing strategy · Market research