Nüora Global Advisors managing partner Joanna Chiu joined Sarah Galashan on CBC’s Hanomansing Live to discuss the controversy surrounding football star Kylian Mbappé and the pressures international celebrities and brands face when their public statements or actions become politically sensitive in China.
The discussion examined the range of responses available to public figures and companies, from apologies and conciliatory statements to more measured approaches, and the trade-offs involved in protecting access to the Chinese market while managing reputational risks elsewhere.
Nüora Global provides strategic communications advisory and crisis communications services for organizations navigating sensitive issues involving China and international markets. These services are overseen by senior advisor Chenni Xu.
Watch the full segment here.